Executive summary
A
place of interest which always face the challenge of demand
over supply may turn away some customers if there is no reservation
system in the operations.
Without any reservation system, any passenger or tourist who
wants to go to a hot-spot or tourist place will have to wait
in queue in order to buy for the tickets and / or entrance.
This will cause a lot of inconvenience to the customers or tourists.
At the same time, it will increase dissatisfaction level among
them. For instance, if a place of interest have to make the
tourist to wait for long queue, many inbound tour operators
will not or hesitate to include this place of interest in their
tour destination itinerary because the itinerary does not allow
for any unprecedented increasing or decreasing in time allotted
in one place of interest due to long queue. Because of this,
it would be a lost-lost-lost situation to three parties. Tourists
do not have the chance to visit this place of interest if they
are on group tour. Tour operators might not put this place of
interest in their itinerary and may lose to other destination.
Place of interest management incurred lost of tourist and revenues,
and a lot of opportunities cost besides having to face customer
complaint or give long-queue tourist a bad experience.
Place
of interest Business Needs
Provide
reservation as a way to improve the customer experience. In
today world of high pace environment, most customers cannot
put up with wasting a lot of time on waiting. If a place of
interest does not provide a reservation for customer, a)some
customer may give up immediately b)it will create bad experience
for customer c)Most of the customer may not want to go back
again in future.
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